influencersī2Bs: Instagram demographics skew young so there’s a good chance you’re not targeting your decision maker on this platform like you would on LinkedIn. Post when your audience is most active online to generate maximum reach. If you post when your audience is offline, even the best content is dust in the wind. If your content incites likes and comments, there’s a better chance your future content will be shown in users’ feeds. Why? Because Instagram doesn’t display posts chronologically-instead, it relies on an algorithm to show you the content it believes you’ll be most interested in. And it’s mission-critical you post content that inspires engagement. When you understand your audience, you are better equipped to serve up content that resonates. What industry terms and hashtags are they using that you should be using too?įind common threads-if four of your competitors post videos and have 100k followers each, whereas competitor five posts only photos and has 20k followers, you can glean that posting videos in addition to photos can help you grow your follower count.What posts are getting the most likes and comments? Why?.Do they post daily? Multiple times per day?.Ask yourself the following questions and compile the answers in your spreadsheet: Sprout Social suggested businesses select five competitors to analyze. All you really need is Google Sheets for data centralization and your own two eyes.
There are fancy, pricy tools you can use to conduct competitor research, but when you’re Instagramming on the cheap (or for free, in this case), you need to be resourceful. Research your competition and your audienceĭon’t post blindly and hope something sticks-post strategically for maximum results.
ADD LINK TO INSTAGRAM STORY LESS THAN 10000 FOLLOWERS UPDATE
Update it on a regular basis depending on what landing page you want to direct traffic to. You won’t be able to add links to your Instagram posts, so you need a link here. #seenitcoveredit.ĭon’t forget to include a URL. See our most unbelievable but true insurance claims. We know a thing or two because we’ve seen a thing or two. If you have a slogan or branded hashtag, stick that puppy in the there. The alternative is typing those contact details in the bio section and eating up valuable real estate. Business profiles should utilize their extra fields for phone number, email and address (these don’t count toward your 150). You only have 150 characters-make every word count. Use your business name along with any variations or keywords someone might search for (i.e. Your name is also searchable, although it’s not unique.
This is not the time to be witty and call yourself one_bad_mother_trucker.
If that’s taken, choose a logical variation such as abc_trucking or abctruckingco. If you own ABC Trucking, go with abctrucking. On secondary profiles where you’re promoting a product or campaign, ditch the logo in favor of a custom image. Your primary Instagram profile photo should be your company logo. Whereas B2Cs will often see a quick conversion from follower to customer, B2Bs should expect a longer sales cycle – Instagram is just one touch point in a research-heavy buyer’s journey.Īlthough you’re unlikely to close million dollar deals overnight, there’s a reason B2B giants like General Electric and Cisco are active on the platform: it makes them infinitely more likeable.Ī post shared by Grumpy Cat on at 9:16am PDT
Generate warm traffic to your website (with the intent to learn more or buy). Get users with high commercial value to follow your account.Įncourage your followers to engage with your content. When you use Instagram for your business, you generally want it to go something like this: Instagram is a tool to convert followers to customers. Understand the platform as it pertains to business It’s all about understanding the platform, knowing your audience and being authentic. Just kidding.) While you might not see the same steep uptick of new followers as a B2C fashion or travel brand would, you do have the ability to build an engaged following and nurture prospects down the funnel. Let’s say, for example, that you manufacture industrial duct tape. With 800 million active users per month, there are bound to be folks on Instagram interested in the products or services your company offers – even if you think your business is boring with a capital B. On a platform where hashtags like #caturday and #textsfromlastnight reign supreme, can businesses – particularly B2Bs – find success on Instagram?
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